Creative copywriting helps transform your business identity into a veritable brand. It gives your product / service the aspirational value which leads to higher conversion and increased customer satisfaction.
Here are some examples of creative copywriting to help you experience the subtle power of words.
Five architects are asked to create 2D & 3D floor plans for a small free standing house, and they are all given the same brief. The final designs by the 5 architects look pretty much the same because when the brief is simple, there remains a very limited scope for diversity. The challenge is to write a captivating review of the architects' work based on this one project.
Read moreWhat's newsworthy about a store that sells ties for boys? A catchy angle and a smooth flow makes any news an interesting read.
Read moreA code library for developers that helps them create dashboards for software applications. Sounds off-putting right? Even if you are remotely interested in software development, you might read through this case study as though it were popular fiction.
read moreThe term 'web portal software' sounds so geeky. So, how is it that it's so difficult to resist reading through a success story about the user of a web portal software?
read moreMarketing efforts such as Search Optimization and Social Outreach drive prospects to your landing page. Through marketing, you get eager eyeballs for a short duration of 6-10 seconds. Copywriting leverages the subtle power of words to engage visitors and induce positive vibes about your offerings. The enticing word play of a carefully drafted copy incites visitors to absorb information about your business, and your product / service begins to dominate their mind-space. This encourages return visits and generates higher number of sales enquiries.
A landing page is required to induce brand recall, which leads to repeat visits and drives CTA clicks. To achieve this, the landing page copy should act as a hook for capturing and retaining prospects. Breaking-down product / service information into understandable bits and structuring the flow of information enables visitors to make sense of your offerings. And, once visitors get a handle on your offering, they start to think of it as a viable option. At this point, the CTA (Call to Action) comes into play. It imparts a gentle nudge towards starting a dialogue, and just like that a visitor becomes a lead.
Creating a rewarding stumble-upon experience is the key to a successful video ad. A winning video ad copy is a smooth and slippery narrative featuring elements of storytelling and finely blended punch lines that leave a lasting impression.
Blog posts are marketing tools that come across to your prospects as valuable resources, helping them identify their needs and enabling them to know how they can be fulfilled. It is vital to ensure that the narrative of the blog post does not favor your offering, and yet, with clever word play, subtle emphasis can be imparted to your product / service.
Putting-out a paid press release splashes your brand across editorial spaces. Creative copywriting imparts a newsworthy angle to mundane company updates like product launch or new store opening. Starting with the inescapable gravity of the headline, the reader is drawn into an immersive narrative that's infused with a sprinkle of crisp quotes. And by the time the end is reached, the reader is left with an inexplicable urge to check-out the company's website.
When prospects turn into leads, they need further reassurance in order to escalate your offering from an option to choice. A case study provides anecdotal account of a typical customer's journey, which prospects find relatable and reassuring. The narrative sets the context for introducing the problem statement, gradually moving on to explore the quest for solution, and finally elaborating upon the benefits of the chosen option. The gripping wordplay keeps the focus on the customer and the product / service is portrayed as a tool through which the customer achieves his / her goals.
If you're a business that believes in the power of impactful marketing communication, then we are here to help you with our creative copywriting expertise.
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